The CallaRose Planning Team is led by Olivia Hayes Riddle.
“I accidentally discovered through helping others with special events that the things that caused them great stress, i.e., planning, decision making, implementation and logistics – were my strengths. When I applied my strengths to the event, the people who were a part of the celebration were able to be present in the celebration. They instantly seemed lighter and more in the moment. They were able to remember the intimacy of the event instead of the stress of it. I realized I could add value to the quality of people’s lives in a very meaningful way.” Olivia Hayes Riddle – Founder, CallaRose Planning
Founder & Heart Behind CallaRose Planning
Meet Olivia Riddle, the founder of CallaRose Planning, whose journey into the world of event planning is as inspiring as the events she masterfully orchestrates. Known for her innate ability to blend structure, beauty, and joy, Olivia's path to event planning was paved by her natural flair for organizing and elevating celebrations, a talent that quickly made her the go-to planner among friends and family.
Olivia's academic journey began in the field of medicine, a testament to her desire to make a meaningful impact in people's lives. However, her true calling was in the art of celebration, a path that has brought immeasurable joy to both her and her clients. Recognizing this passion, Olivia delved deeply into the world of event planning, conducting thorough research in arena-based event organization and gaining invaluable experience working with multiple event venues. This exploration was not just about learning the ropes; it was about weaving a network of relationships with vendors who shared her vision and dedication.
The ethos of CallaRose Planning, as articulated by Olivia, goes beyond traditional checklists. It's about uncovering the 'why' behind each event and crafting experiences that resonate with love, community, family, and celebration. This philosophy is rooted in the belief that understanding the core purpose of an event is key to making it memorable and meaningful.
Echoing Maya Angelou's profound insight, 'At the end of the day, people won't remember what you said or did, they will remember how you made them feel,' Olivia and the CallaRose team strive to create weddings and events that leave a lasting emotional imprint. Her dedication is palpable in every endeavor – approaching each project with enthusiasm, creativity, and an unwavering commitment to excellence. It's not just about planning an event; it's about evoking feelings and memories that endure long after the day has passed.
Originally from Atlanta, Georgia, and a proud alumna of Samford University in Birmingham, Alabama, Olivia now calls Auburn, AL, home, where she lives with her husband, their dogs-Callie and Rosie, and cat Nala. Her love for event planning spills over into her personal life, where she is known for crafting engaging itineraries and experiences, bringing fun and excitement to every gathering.
For Olivia, CallaRose Planning is not just a business; it's a channel through which she brings joy and unforgettable experiences to life.
Connect with Olivia at Info@callaroseplanning.com and embark on a journey to turn your special occasions into extraordinary celebrations.
We are thrilled to introduce Cameron, the mastermind behind the lens at CallaRose Planning, bringing stories to life through his expert videography. With an educational background in film and cinematography, Cameron possesses a profound understanding of the art of visual storytelling, a skill he wields with finesse to capture the essence of every unique wedding.
Based in Birmingham, Alabama, Cameron finds his inspiration in the warmth of home life, shared with his beloved wife and child. This personal joy and love are evident in his work, as he crafts each wedding video with an eye for the intimate, heartfelt moments that make each celebration special.
Cameron's passion for his craft extends beyond just capturing events. He immerses himself in the emotion and beauty of each wedding, ensuring that the final product is not just a video but a cinematic experience that echoes the depth and splendor of your special day. His work is characterized by its elegance, narrative quality, and ability to truly encapsulate the atmosphere of each moment.
When Cameron isn't behind the camera, he enjoys exploring the vibrant scenes of Birmingham with his family, continually drawing inspiration from the world around him. His creative eye, combined with his commitment to excellence, makes him an invaluable member of the CallaRose team.
With Cameron, you're not just getting a videographer; you're gaining an artist dedicated to turning your wedding day into a beautifully captured, timeless story.
Creative Consultant and Assistant Director
Introducing Gretchen, our esteemed Creative Consultant and Event Planner, whose journey to CallaRose Planning is as unique as the events she crafts. A proud graduate of the University of Georgia, Gretchen's academic prowess led her to become a licensed CPA. Her career initially blossomed in the realm of corporate financial audits, where she honed her sharp analytical skills and attention to detail.
However, the call of creativity was irresistible for Gretchen. Channeling her artistic flair, she founded BLSS Designs, an innovative succulent company renowned for transforming living spaces into vibrant, green oases. Her venture into creating living art for residential and commercial settings marked the beginning of her journey into the creative industry.
At CallaRose Planning, Gretchen infuses her artistic vision and meticulous planning skills into every event. Her approach is not just about organization; it's about creating experiences that resonate and linger long after the last guest departs. She brings a unique perspective to event planning, ensuring that each celebration we undertake is both distinctive and memorable.
Originally from Watertown, Wisconsin, Gretchen now calls Decatur, Georgia her home, where she lives with her fiancé and their four beloved dogs. Her life outside of work is a tapestry of adventures and passions. From embracing the serenity of camping to the excitement of music festivals, and the joy of travel, Gretchen's diverse interests reflect in her versatile and innovative event planning style.
With Gretchen on the CallaRose team, clients can expect a blend of creativity, precision, and a touch of the unexpected, ensuring that every event is not just planned but artfully crafted.